West Coast Cool.

This is Salt Boutique.

 

Founded in 2007, Salt Boutique is one of Western Australia’s leading fashion destinations, located in Geraldton — a regional hub and the final fashion stop for travellers journeying north to Broome. The boutique curates a considered edit of Australian and international labels, including Camilla and Marc, Viktoria & Woods, Bec + Bridge, Kinga Csilla, Summi Summi, Kivari, and Roame.

Owned by Ella Curic, Salt is shaped by a lifelong connection to fashion and a passion for timeless yet directional style. In 2025, the Geraldton store was thoughtfully reimagined in collaboration with Sophie Bell of Peppa Hart, resulting in a refreshed, inspiring space designed to invite both locals and visitors to fall in love with Salt all over again.

Salt Boutique has received widespread media recognition, regularly featured in Western Australia’s fashion pages and appearing in publications such as Shop Til You Drop and Country Style magazine.

At the heart of Salt is a dedicated team of stylists committed to delivering a personalised and relaxed luxury experience. With a focus on individuality, confidence, and refined styling, the buying team sources the latest collections from local and international designers. We welcome your custom and invite you to enjoy our beautifully curated space — a place to discover, express, and elevate your personal style.

Effortless style, thoughtfully curated.

 

 

 

 Salt Boutique 

162 Marine Terrace

Geraldton , WA 

www.saltboutique.com.au